Do winter days leave you longing for spring?
The good people at Pantone feel your pain because they deemed Greenery 2017’s Color of the Year! As Pantone explains, this soothing yellow-green symbolises new beginnings.
In that same vein, I think it’s time for creative professionals to rediscover green in general. Green usually comes up in branding for eco-conscious industries, such as health food stores or solar energy providers. Yet I wonder why we confine a color as versatile as green in this manner. A few major brands that fall a bit outside of these traditional categories successfully utilize green logos, including Starbucks, Holiday Inn, H & R Block, and Acer electronics.
True, it can be tough to work with green in the sense that just a bit too much yellow gives you a yucky tone reminiscent of unpleasant bodily fluids. This issue usually comes up with light greens, which often convey excitement and energy as opposed to the calming vibe dark greens emit.
I think greenery serves as an excellent starting point to build a balanced palette that communicates your message.
5 color palettes featuring Greenery
Please note that while hex values in the images below are accurate, CMYK values are guesstimates. I created the sample palettes in Adobe Illustrator working in the RGB color space. Be sure to double check when color matching for print designs and consult your print provider for conversion recommendations.
Let’s begin with monochrome palettes because they’re often the most useful. This progression presents a typical monochromatic approach as our base color (Greenery) serves as the darkest in the mix. What follows are a series of desaturated tints to cool things down for a tranquil effect.
On the opposite end of the monochromatic spectrum, we have Greenery as the lightest of several shades. I think you’ll agree that these deep forest greens exude a strong, masculine presence. At the same time, the shades seems comforting in their familiarity. Dark greens also come off as being conventional, which make them a good choice for brands emphasizing trust.
Here’s an eye-pleasing analogous palette that speaks to mother nature’s beauty. Earth tones can be drab, but I think this combination looks a tad cheerful, even playful. In fact, I almost prefer the alternate green (#6DCA6C) seen here to Greenery itself. Anyway, this palette might work for a website, brochure, or for home decor.
Naturally I couldn’t resist showcasing how well Greenery goes with a complimentary purple. For the most part, complementary color schemes only involve 2 colors—one as a primary or main color, and another as a secondary or supporting hue. The above example includes more of the purple spectrum than green, so it’s not entirely harmonious. What can I say, I got a little carried away…
Finally we have a 3 color combo or triade. Since triad color palettes are relatively difficult to work with, you rarely see them on websites, for example. Triad palettes are similar to complementary color schemes in that one color dominates while the other two act as secondary and accent colors. Due to the visual complexity seen here, I envision its application mainly in interior design projects or larger print marketing pieces, such as catalogs.
I hope these ideas inspire you to incorporate Greenery into your designs. For more advanced Greenery color palettes, visit the Pantone website link at the top of this page. Happy creating!