A few years back, I decided to design business cards for my personal brand. As a multi-faceted creative professional, I struggled to find the right graphic solution to communicate my diverse skillset. The eyeball concept represents my ability to see the bigger picture as well as my creative vision. The back of the card features my tagline, “The Vision Behind the Brand,” which reinforces the visual metaphor. I believe the die cut oval shape helps this unique business card stand out even more, making it tactile as well as memorable. I’ve received numerous comments from people about the clever execution of this flat style card; several recipients said they kept the card to display as a standalone art piece. In other words, mission accomplished!