Surely you’ve heard of celebrated graphic designer/illustrator Craig Frazier. If Craig’s name doesn’t ring a bell, you’ve probably seen his work in the New York Times, Time Magazine, or Fortune, to name a few.
Frazier’s signature illustrative style incorporates simple surrealism with striking color palettes. His work often uses clever graphics to show associations and explore complex concepts, which speaks to the artist’s level of intelligence.
Sketchy Book Review
Today I’m here to tell you about Craig’s amazing new book entitled Sketchy: Sketches from 1999-2014. Note: I received a free copy of Sketchy along with a signed promotional poster from the good people at Xerox of commenting on this must read blog post. I am grateful for the gifts and publishing this review on my own accord.
I love everything about Sketchy from the textured front cover to the superfine eggshell paper. Opening up the book and flipping through its pages feels almost wrong, as though you’re sneaking a peek inside Frazier’s personal sketchbook while he’s not looking.
The images maintain their hand drawn appearance complete with organic shapes and tiny imperfections. Since the book contains a collection of drawings, there’s minimal text to break up the flow of pictures. In the fascinating introduction, Frazier describes the creative freedom of an analog process, pencil or pen and paper. He uses drawing as a medium to explore ideas that tell stories and to push the boundaries of what’s possible. As you dive into the illustrations, you can’t help but feel inspired by his playful approach.
Sketchy makes for an excellent compact coffee table showpiece because of the eye catching cover design. I plan to keep my copy close to my desk as a source of creative energy for my own design work.
The Sketchy story: Xerox and Mohawk technology
I’m not sure where you can get your own copy of Sketchy; it’s a limited edition collaboration project between the artist, Xerox, and Mohawk fine papers. A lof of hard work into its production. Watch this sweet video about how Sketchy was printed on a Xerox iGen 150 digital press:
I’m very excited about the possibilities for creative work seen here. The fact that Sketchy features multiple versions of cover artwork opens up lots of opportunities for imaginative minds. Digital printing’s come a long way, and the future looks bright as well as accurate for color matching.
The best part about the Sketchy story to me would be Frazier’s passion for print communications. I couldn’t resist giving his insights the typography treatment. As you can see, he’s an artist after my own inkhead heart.
Do you agree with Craig’s print predictions? Impressed by Sketchy and its intricate production process? Vote for Sketchy in the DPS Magazine Innovation of the Year award contest!